The course introduces participants to INCOterms (International Commercial Terms) and their definitions, intended to help participants become fluent and adopt these terms confidently in day-to-day international business. The course module also exposes participants to the different logistical options to deliver products and discusses the pros and cons of each.
The course introduces the range of strategies that successful businesses employ to maximise the effectiveness of their presence in international conferences and exhibitions. The course moves on to relate to the implications of these strategies in different contexts and approaches to be adopted in selecting the more effective presence strategies in international events.
Participants completing this course will relate to the diversity of presence approaches that may be adopted in distinct types of international conferences, conventions and exhibitions. Participants will also be able to select among the above approaches by adopting selection schemes helping them construct and implement a focused presence strategy in a diversity of international contexts.
The module introduces participants to the principles and approaches involved in the conduct of marketing research and the building of market intelligence in international marketing. Market intelligence and market research are a core aspect of effective marketing strategies, and participants will explore how market intelligence and market research enable the market oriented firm. Participants will also learn about the different methods of collecting primary and secondary data, as well as the diversity of sources of secondary data that helps a firm build its market intelligence on different countries/markets. The module also helps participants explore the implications of culture on marketing research as well as challenges and risks of conducting research across different countries simultaneously.
The module provides an overview of the options and issues related to the financing of an international venture. It also exposes the risks and mitigations associated with the legal issues of contracting with various parties and it goes into strategies and techniques involved in building relationships with customers and channel members.
The course also reviews strategies and techniques involved in forming and strengthening relationships with customers and channel members as key to successful international marketing.